Phone: 269-327-1000

BIC Sport



BIC sport is THE worldwide watersports specialist. Founded in 1979 by the Bich family (of BIC pen fame) BIC Sport was born from a passion for human powered watersports together with world-renowned expertise in manufacturing. After achieving the #1 position in the windsurfing market, over the last twenty years the company has diversified into other market segments including surf, kayak, and most recently Stand Up Paddleboarding (SUP). Bic’s core values of quality, durability, and affordability form the foundation of the brand’s reputation and opened up the world of board sports to hundreds of thousands of lovers of the elements, thrill-seekers, and those simply happy to spend time close to nature, out on the water doing something environmentally sound. Every BIC Sport manufactured board has been conceived by an expert shaper and made in France using production systems that faithfully reproduce perfect copies of the original prototypes. The unique construction and materials guarantee you many years of reliable, high performance service.

The Edge carries a wide selection of BIC Stand Up Paddleboards, Paddles, and SUP Accessories.